As an Employment Services Company, What is your Unique Selling Proposition?

Your Unique Selling Proposition is a marketing concept where you empathizes what is special about your agency. Successful marketing professionals understand that in order to win new business, and get clients to use your agency - you need to be able to define what makes you different.

Differentiate Your Business

Defining your recruitment agency’s Unique Selling Proposition is the first step in being able to differentiate your agency amongst a CROWDED sea. In order to stand out from the crowd, you have something special that defines you – (find your niche). Be sure to carve out an under-served niche, or position yourself as vastly superior if serving in a crowded playing field.

Think about what you want your recruitment/employment business to offer:

• Quickest at responding to a new temp vacancy?
• Offering highly skilled and specialized talent in industries like IT, engineering or banking?
• Only sending a candidate for an interview after you have personally visited the company?

You define your memorable Unique Selling Proposition by the niche you choose - the extra service or skill you offer.

Own Your Niche

You cannot be all things to all people. Do you…

·        research to see what type of recruitment is needed in your area?

·        see what other employment agencies are operating in your geographical or industry sector, and see what jobs are they offering?

·        make sure you do it better, by offering careers (rather than jobs), train your staff to answer the phone in a positive, professional manner, etc?

If you find that there are plenty of high street agencies dealing with administrative temps but they do not offer permanent recruitment, this could be your niche. If you have experience of the financial sector, make sure you focus on these clients first and show that you understand their market.

Don’t allow yourself to get lost in a sea of recruitment consultants.  It’s your business, so make it special and do it better! Also, it’s your responsible obligation to your clients as a professional and respected service provider.

Make it Part of Your Pitch

Now that you have taken the time to understand and define your Unique Selling Proposition, be sure to make it part of your marketing literature. Use it on your website, letterhead and business cards. Consistently communicate that message to your prospects, clients, partners, media and database contacts. Make it crystal-clear what you offer, and the unique benefit over and above your competition.

Having a Unique Selling Proposition for your agency, and consistently communicating that distinction in your sales and marketing - will make it much easier for your preferred prospects to do business with your agency.

- The Ovate Software Team